From the 22nd March 2021, Beeswax Dyson Farming will become Dyson Farming, reflecting the growing symbiotic relationship between the Dyson technology business and the farms.

To cement this relationship, what was previously known as Beeswax Dyson Farming will now become simply, Dyson Farming.

As Sir James Dyson explains:

“I’m excited about the future of agriculture, despite the undoubtedly significant challenges it faces. The increasingly symbiotic relationship between our technology business and our farms will, I hope, yield novel approaches to drive sustainability and performance. Material science, energy creation and energy storage are at the core of this, and farming has much to give – growing materials and creating energy that can be used in a wider range of products. The parallels between the two businesses are greater than you might think since the future for both is dependent on investment in research, development, and continual improvement.”

Since its inception, Beeswax Dyson Farming has built up a strong reputation in the farming industry for being innovative, well-respected farmers.  Dyson is synonymous with technological innovation.  Combining the two paves the way for an exciting future.

The name change signposts the Dyson family’s ambitions for the farm and determination to realise the potential benefits of close working between technology and farming.

Sir James concludes:

“Sustainable food production, food security and our environment are vital to the nation’s health and the nation’s economy; there is a real opportunity for agriculture to drive a revolution in technology and vice versa.  Dyson Farming is developing new approaches to efficient, high-technology agriculture, which we hope will lead to a commercially sustainable future.”